But as the winter recedes once again, it's actually another great time to stock up on springtime essentials such as wholesale socks in thinner fabrics and more lightweight wholesale underwear too.
There are a few good reasons why this is the case - and obviously the warmer weather is one, as those thermal underwear that seemed so essential in September will soon get uncomfortable in the first brighter days of March.
Remember also that people take a very different view of spring cleaning, and for many people it's not just about getting the house clean and tidy, but also includes a seasonal wardrobe update.
It's not quite time to give up on winter hats and accessories either though, so be sure to keep a good stock of those items in-store or on your stall, as March and April usually bring a dip in temperatures or some heavy weather.
This can catch retailers and customers alike off-guard, and by being the one stall still selling woolly hats if a cold snap sets in over Easter, you can stand to make a killing from a relatively captive market.
Specific trends to stock up for this springtime include an increase in outdoor sports as the weather improves, so have a stock of trainer socks and suitable football socks on hand, including kids' sizes and styles ready for the summer term at school.
We're also seeing a lot of interest in women's tights even as the days start to get warmer, as the catwalk shows in recent months have teamed tights with open-toed shoes.
This new trend for tights to peek out at the toe end, or for the waistband to be visible under low-slung jeans or shorts, is cheeky yet deceptively demure too, making it one for people of all ages who want to be on-trend for the coming season.
We would suggest ensuring you have wholesale tights in stock in a range of styles, and especially in colours like black as well as whalenet and medium net tights that will work well under denim or different coloured footwear and are highly fashionable this year.
If you have mannequins to display your products, you might even want to dress one or more in denim over tights, to guide your customers wards this casual and highly relevant current trend.