You get a retail location without having to pay for standalone premises; you may still be undercover in a market hall; and you benefit from passing trade without even having to advertise.
Having said that, it is still a very demanding job, and even the most successful market stall will have bad days, so you need to be prepared for whatever comes your way.
First of all, know how much time you need to put in. Your pitch might operate every weekday, or only at weekends, or even only on Sundays if it is part of a car boot venue, for instance.
You'll need to put in plenty of time around this, finding and transporting stock, handling any delivery service you choose to offer, and generally maintaining the appearance and appeal of your stall.
Know as well whether you will be able to safely and securely leave any stock at your stall overnight, or if you need to pack everything up and transport it off-site at the end of every single day.
You can have a market stall from the age of 17, although successful stallholders normally have some other retail experience first, as well as strong communication skills and self-confidence, and good numeracy.
If you have a head for numbers and the gift of the gab, you may find you relish getting up close and personal with customers, and being there in person to close a deal.
Finally, more and more communities are embracing local independent retailers in the modern era, and markets are a key part of this.
With this in mind, the prospects may be even brighter for future years than the most successful of market traders could expect in the present.